Ten things to include in job adverts to attract the right candidates

Ten things to include in job adverts to attract the right candidates

KN Updated
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In a job market that is tight on candidates it's important that your company's job vacancy stands out from the crowd. In this article the All About Whitianga team has 10 essential pointers to help you create an excellent job advert to attract the attention of the best candidates from a smaller market.


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Get your job advert seen

A well crafted job advert being seen in the right place at the right time (and accessible 24/7) is an excellent start in the process for businesses wanting to secure skilled candidates for roles that need to be filled.

The All About Whitianga team works with 200+ business customers and launched their Jobs Section mid 2021 to connect their already engaged viewers to job opportunities in the Whitianga area.

With 60,722 views to the All About Whitianga Jobs Section over the last 10 months it’s clear that candidates are definitely looking for job roles on the Coromandel Peninsula. However, it’s no secret that the 2022 candidate-short job market and limited accommodation options in the Mercury Bay are an extra challenge for businesses seeking to secure new staff members on their teams. Our team regularly reviews job market research and importantly integrates feedback from businesses working with us to continually enhance what we offer on our Jobs Section. Our aim is to give our customers a ‘head start’ in connecting with the right candidates.

– Cathy Klouwens, Sales Manager All About Whitianga

Ten pointers to make your Whitianga job vacancy stand out from the crowd

When creating copy, images and video for your job advert these are the 10 things that that the All About Whitianga team recommend your business considers:

  • Do some research – have a look at other job adverts looking for staff in the same or similar roles that you need. Is there anything you like or dislike about other adverts that you could apply in creating your own advert? Are other companies offering candidates anything different that you could consider?
  • Create a relevant  job headline – make sure it gets to the point and states the title of the position you need. Think about the keywords that a candidate is going to search in google. Ideally the headline should be no more than 10 words (inclusive of your business name)
  • First impressions count – a job advert may be the first impression of your company to a candidate. Does it reflect the image that you want to portray? Check it for spelling, grammar and typos
  • Company culture and team – include a brief introduction about your company, what it does and a general feel of the people on your team. This will give candidates an idea of your team culture and who they may be working with.
  • Include essential information – if you don’t want to receive lots of repetitive questions about the role, make sure you include all of the key information in your job advert. By including essential job information you will also attract the right candidates.
  • Outline the skills and attributes needed for the role – explain the role and include the type of personal attributes you are looking for in the role. Be specific with skills that are required – and try not to scare them away with a huge list that even a superhero may find hard to tackle! Consider having some ‘must have’ skills or qualifications, and the ‘would be nice to have’ skills and skills that your company may provide training for.
  • It’s not all about money – discuss training opportunities, career progression, flexible hours, work life balance etc.
  • Add a video – If your business has a video showcasing it’s work or culture add it in.
  • Keep the process fair – the job role and process must reflect the relationship to the person’s ability to perform a job. For more information and guidance re discrimination when hiring see the New Zealand Government Employment NZ website: https://www.employment.govt.nz/starting-employment/hiring/discrimination-when-hiring/
  • Application process – have clear instructions about how to apply, any steps in the process and how long it will take. Take the time to get back to candidates, even if it’s a quick email. Record all candidates names and ask to keep their details on file – you never know you might want to contact them in the future.
  • Length of  job adverts – candidates don’t want to read a book. A recommended length is 300-600 words. 

Want to know more about the All About Whitianga Jobs Section?

View the All About Whitianga Jobs Section, or learn more about the features and benefits the Jobs Section can offer your business.

To discuss your specific business needs with the All About Whitianga team click on the related link below. 

Related Links

All About Whitianga Advertising

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