Achieve a better online presence – take our two minute business health check

Is your business visible and ranking online?

When was the last time you Googled your business? Searching for your business by using key words that a customer might use will show where your business ranks and what your customers are seeing. It’s a good idea to do this regularly as your ranking may change over time and your descriptive information may require updating. Make it a habit to search your business and key words regularly.

It’s estimated that Google processes approximately 63,000 search queries every second, that’s 5.6 billion searches a day -  according to Hubspot.com.

Tip - use an ‘incognito’ session or clear your cache so you get unbiased results.

Assessing your online presence – five things to check

1.  Where do you rank? Are you near the top of the first page of the search?

75% of people never scroll past the first page of search results (https://inter-growth.co/seo-stats/)

• SEO or search engine optimisation may need updating if you are not showing up page one. 

2.  Is your contact information easily found? Phone & email? Address? Opening hours?

If these details are not easily found, customers may click on a competitor. Google likes these details too and it will help your ranking to make sure these are included in your online presence. 

3.  Is your business connected to other established and trusted websites? 

• You can use other trusted and established websites that have large existing audiences to refer traffic to your own website or digital profiles. By connecting with websites such as All About Whitianga this serves to not only endorse your own brand but also drives new traffic to your own website. Evergreen content in the form of customer reviews, helpful blogs or articles are likely to have a sustained level of interest and can assist with delivering organic search traffic.

4.  What does your website look like on a mobile phone? 

• At the time of writing approximately 56% of web traffic is conducted on a mobile phone. So you need to make sure that your online presence looks good on any device. 

5.  What images come up with your business name?

• 62% of millennials and Gen Z use a visual search over all other search types. (SEMrush)
• They say ‘a picture is worth a thousand words’ so great images and ‘hero shots’ are a must.

What to do next – the All About Whitianga team can help!

Getting businesses seen by the right customers is a top priority for the All About Whitianga team. Contact us – we can help take the time and stress out of creating an engaging online presence to make your business shine online! 

• Our team is constantly working on keeping the All About Whitianga website on page one of Google. This means that businesses that are listed on the website get to take advantage of our Google ranking. In some cases our business pages rank higher than our customers own website!
• All business profiles feature address, contact information and hours, and are coded for optimal google performance
• Businesses on the All About Whitianga website are able to benefit from customer reviews on their listing page to help drive organic search traffic
• The Mercury Bay News area is an excellent area that provides evergreen content in the form of business articles, also helping to drive organic search traffic
• All About Whitianga is a responsive website – designed to look great and function on all types of devices
• All business page subscriptions on the All About Whitianga website can showcase images of your business
• All About Whitianga has had over 2.7 million views to date. This audience is already engaged and looking for Mercury Bay information Creating a business profile on All About Whitianga (and linking to your own website if you have one) benefits from this existing audience. 

Would you like to find out more? Call Cathy today on 021 396 481.