Seven tips to stay engaged with your customers during a recession

From crafting the right messages with empathy to rewarding loyalty and identifying opportunities for growth, these strategies will help to ensure you stay ahead during a recession while building lasting connections with your valued clients. 

Seven easy tips to engage your customers

Staying engaged with your customers and cost effective ways to promote your business is particularly important during challenging financial times. 

Here are seven helpful customer engagement tips to help plan and measure your marketing:

1. Send the right message

Be empathetic with the current climate, offer ideas in ways to make the most of your product or service. 

2. Know your customer

Who are you marketing to? Have your customers stopped spending, reduced spending, or are they still spending? Are you sending the right messages to these groups? Each group may respond differently to your messaging. For example, your customers who have stopped or reduced their spending may respond positively by messages around efficiency, savings and discounts.

3. Focus on marketing that works 

Make sure you are using your marketing spend and time on activities that will give you a good return, don’t waste it on marketing that’s ‘just cool’ or could be a gamble. Make sure you can measure the performance of your marketing so you know if customers are responding to the channel and message that you are using. 

4. Reward Loyalty

Think about your customers, who’s engaged? Take the opportunity to cement that relationship with your older or repeat customers. Use a reward programme to entice new customers or generations.

5. Know when you need to pivot

Examine the changing needs of your target market / has your market and needs shifted? How could you help them differently? Who is not impacted by the recession, do you have something to offer them?

6. Take advantage of a more attentive audience

When times are tough, customers will research more, making sure that they are getting the best deal for their hard earned dollar. 

7. Show up

Sales might not be flying through the door, but stay involved with your customers. Consistently, stay connected, communicate regularly, work on your brand perception, share stories, and be there for your customers. 

About the contributor: All About Whitianga website and digital marketing team 

All About Whitianga has been connecting Coromandel Peninsula business to the right customers for a decade. 

All About Whitianga provides online marketing to get businesses seen by the right customers and connects them to local residents, bach owners and visitors to the Coromandel Peninsula.

Contact our professional marketing team at All About Whitianga to have a chat about how we can help your business engage with online customers 24/7. The team is available for a phone, in-person or a zoom meeting to discuss how you can invest in marketing and position your business for more success. 

Give me a call to talk about maintaining brand awareness, how your businesses can stay top-of-mind with customers, attract new ones, and potentially gain an edge over competitors. Our team have the marketing experience and advertising options to fit a range of budgets to grow your online presence to help you get the customers and sales that you want. 

– Cathy Klouwens, All About Whitianga Owner

GET IN TOUCH WITH THE ALL ABOUT WHITIANGA TEAM

Contact the All About Whitianga team using the related link below.