Sharing Your Uniqueness

KN Updated
Single flower open in field of tulips

In this All About Whitianga business series blog we're focussing on your uniqueness.

Share this article and support local!

Why are you unique?

More to the point what is unique about your business? Can you answer this question confidently and are you conveying this to your clients?  Potential and current customers want to know what you do and how you are different, it’s important to them to know why they should buy from you.

Talk confidently about why your business is unique

Yes, times are uncertain and unpredictable at present, everyone is scrambling to make sure that their business survives in this new world. However knowing what your ‘uniqueness’ is when it comes to your business is not a new thing. It’s just good business practice as part of your business planning, and is so often forgotten in business communications.

Being able to talk confidently and credibly about the points that differentiate you from others in your field will help set your business apart. 

Take some time to work 'on' your business

Stop and take a few minutes and write down the things that are unique about your business. What makes your business stand out from others? This could be a challenge for some, but does your business really look and sound like everybody else’s business?

Ask yourself these questions as a guideline to help:

  • Why should customers buy from you?
  • How do you stand out from the crowd?
  • What do your clients appreciate about your product or service?
  • Why do your long term clients stay?
  • What’s the nicest thing someone has said about your business?
  • What do you do differently from your competitors?
  • What problems do you or your product solve?
  • Are you an expert in something?
  • How easy is it for people to do business with you?
  • What is innovative about your service or product?
  • What do your staff say about your business?

Make sure you share

The list can go on. When you have three to five points you can talk confidently about, don’t just leave it there, take your ‘uniqueness’ and tell people about it! Make sure you include your 'uniqueness' in your sales pitch, marketing strategy – and of course on your All About Whitianga business profile listing page. 

Related Links

All About Whitianga Advertising

More Business News

KN
Kat Neilson-Jones
May 13, 2020
Business owners in the Whitianga area are invited to join free online business wor...
CK
Cathy Klouwens
May 13, 2020
Government announced they will provide loans of up to $100,000 to help small to me...
CK
Cathy Klouwens
April 20, 2020
The New Zealand Government has stated that most, but not all businesses can start ...
CK
Cathy Klouwens
April 16, 2020
Te Waka's Business Growth team has announced that Whitianga businesses will benefi...
CK
Cathy Klouwens
April 16, 2020
The Government has announced a suite of new measures and plans to provide relief f...
CK
Cathy Klouwens
April 07, 2020
Government have put a $4 million regional support package in place for SMEs in res...
KN
Kat Neilson-Jones
March 25, 2020
Do you need to understand which businesses are considered an essential service dur...
CK
Cathy Klouwens
March 19, 2020
Do you think your Whitianga business will suffer financially due to COVID-19? If y...
All About Whitianga

We have 198 guests and no members online

Stay in Touch

Subscribe to the See Yourself Here ® newsletter