Longshore Marine in Whitianga

Longshore Marine - Fishing Rods & Chandlery



16/1 Blacksmith Lane


8.30am-5pm Monday to Friday
8.30am - 2pm Saturday and Sunday

Summer hours (from Boxing Day 26th December)

Useful Tip

Gift Vouchers Available!

What to Expect

Longshore Marine is the one stop shop for your fishing, bait and ice, boating, chandlery, kayak an paddle board hire, and outdoor water recreation needs. We have extensive product knowledge and can assist you with local fishing and boating information.
Longshore Marine is a large shop in central Whitianga with a wide range of fishing products, ice and bait, reel respooling services, outdoor water recreation sporting goods, accessories, cleaning products for boats and camper vans and local giftware.  

We are conveniently located on the corner of Blacksmith Lane and the Esplanade, overlooking the marina and easy walking distance to the boat ramp and ferry.

Fishing, Fishing Rods and Reels In Whitianga

For all your fishing gear and fishing needs come in and visit our knowledgeable team.
  • Shimano Rods and Reels
  • Penn and Daiwa Rods and Reels
  • Black Magic Tackle accessories, line and tackle
  • Gulp soft baits and jigs
  • Zman soft-baits and jitterbugs
  • Sufix line and braid
  • Berkley Fireline braid
  • Gamakatsu hooks
  • Respooling reels
  • Frozen baits and ice

Chandlery and Safety Gear whitianga

  • Hutchwilco lifejackets and inflatable lifejackets
  • Safety gear including flares, Epirbs and PLB's and harnesses.
  • VHF Fixed and Handheld radios
  • Rule and Johnson and TMC Bilge pumps
  • Cleaning products
  • Anchors, Chain and warp/ rope

Boat and Camper-van Accessories and Cleaning Products whitianga

  • Thetford toilet products, aqua kem blue sachets and aqua rinse and kem blue cleaning liquid
  • Salt-away products
  • Aurora Inflatable boat cleaner, green genie, poly guard
  • Meguiars gel wash, boat cleaner, high gloss polish, oxidation remover
  • BioMagic - waste tank treatment and portable toilet sanitiser
  • And much more...


  • Ocean and Viking Kayaks for sale or hire
  • Inflatable paddle boards
  • Sea Biscuits (1, 2 or 3 person) with tow ropes
  • Mask, snorkel and flipper sets
  • Mirage boogie boards and skim boards

Clothing and Giftware and Souvenirs

  • Ridgeline clothing
  • Crocs and Shimano footware
  • Giftware and souvenirs

Kayak and Paddle Board Hire Whitianga

Our convenient location is perfect for a kayak or paddle board half or full day hire option. Life jacket (s) are included in the hire prices. Please note that a bond (cash or credit card) is required to secure kayak hire or paddle board hire.
  • Double kayaks for hire - $60 half day or $90 full day 
  • Single kayaks for hire - $40 half day or $60 full day
  • Inflatable Paddle Board - $60 half day or $90 full day (carry bag and pump provided)

Gift Vouchers Available In-store!

You can also come in and listen to either Channel #20 Weather Nowcasting or Channel #61 with vessel updates on catches.

If you can't find something you are looking for please ask us and we will be happy to help. Also see our web site link above for our latest Longshore Marine Monthly specials on our online shop.

Tight Lines !


Kayaks for Hire and for Sale at Longshore Marine Whitianga
Kayaks to purchase and hire Longshore Marine Whitianga
Life jackets at Longshore Marine Whitianga
Crocs sold at Longshore Marine Whitianga
Shimano Fishing Rods sold at Longshore Marine Whitianga
Soft baits at Longshore Marine Whitianga
Fishing tackle at Longshore Marine Whitianga
Gifts at Longshore Marine Whitianga
Fish souvenir placemats at Longshore Marine in Whitianga
Fishing rods and tackle at Longshore Marine Whitianga
Longshore Marine Whitianga boat and fishing cleaning and maintenance products
Thetford Products Longshore Marine


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Stew and Di will give you a great deal on all fishing and marine gear. Great store.

Great shop, they have everything you need, a great location right by the marina, good prices and are a friendly bunch. What more could ask for!!

James Bremmer

Whitianga • The Coromandel • NZ

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