Explore Wharekaho

Wharekaho (Simpsons Beach) is a place of history and living legacies set alongside a beautiful beach and the shade of inviting ancient Pohutukawa.

All About Wharekaho (Simpsons Beach)

Wharekaho (Simpsons Beach) Mercury Bay

How to get there

By car

  • You can get to Simpsons Beach (Wharekaho) by car following SH25 4km North of Whitianga.

Other transport

See the Getting Around Guide for a range of options.

Things to do for the kids

On a warm fine day a swim at Simpsons Beach is just a delight. On a not so warm day a full walk along the beach to collect beach offerings and enjoy the banter as you avoid the incoming waves is just as delightful. A small playground off Winiata Place adjacent to the beach is an alternative to sand and sea.

Where to grab a bite and drink

There are no shops at Simpsons Beach so bring your own supplies or stock up in Whitianga on your way. Check out our Local guide for options nearby.

View Guide

Places to stay

Check out a range of options in our Accommodation Guide.

View Guide


There are no shops at Simpsons Beach (Wharekaho). Check out local services below and a range of nearby shops in our Local Guide.

View Guide

Must Do's

  • Surf casting off the beach.

Local Tips

  • From the southern end of the beach look to the headland where the ancient Wharetaewa pa was located and at the northern end of the beach look up to the hills to see if you can spot the Kiwi made from a series of white rocks up on the hill.

Boat Ramps

  • Very small boats launch from the northern end of the beach with the assistance of tractor of 4WD towing.
  • The nearest concrete boat ramps are in Whitianga.

Public Toilets

  • Wharekaho Reserve just off Winiata Place.

More About Wharekaho (Simpsons Beach)

Today it is the home to Ko Te Ra Matiti (Wharekaho) marae of Ngati Hei iwi who descend from Hei and the Arawa waka, which arrived in the area in 1350. It is also home to a small number of more recent residents and seasonal visitors who enjoy the enchantment of this easy to access long sandy beach.

Historically it was home to the ancient Wharetaewa Pa, which was established in 1150AD and occupied for many generations until an attack on its inhabitants in 1880. It is also the place in 1769 where Captain Cook and his crew experienced their first official Powhiri and welcome on New Zealand soil at Wharetaewa Pa.



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 Coromandel, NZ

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